Fashion trends are cyclical, often mirroring social and economic climates. For example, the rise of loungewear in 2020 reflected our desire for comfort during lockdowns, while bows evoke a carefree, youthful era. This summer, we’re seeing the resurgence of a beloved style: Boho.
Bohemian style gained traction in the ’60s and ’70s, fueled by the hippie movement’s emphasis on individuality, freedom, and self-expression. It made a comeback in the early 2000s, with celebrities like Sienna Miller embracing flowing silhouettes. Music festivals turned it into an iconic uniform, with figures like Vanessa Hudgens also embracing the Boho aesthetic. This time around the trend is more simple with focuses on ruffle, fringe detailing, and also textiles such as suede and linen. Creative director of Husk, Kirrily Johnston, explained to BAZAAR Australia that “It’s a lot cleaner now. The frills, ruffles, layers and textures are all still there, but there’s less print and hand detailing now.”
The comeback isn’t solely nostalgia-driven, it’s a reaction against recent quiet luxury trends. This evolution of style emphasizes self-expression and sustainable fashion. The trend’s emphasis on comfort is also evident in its use of flowy, loose clothing made from the lightweight fabrics.
Brands are really embracing this trend, coming up with fresh styles that capture its essence. I’ve curated some truly expectional pieces from different brands that perfectly embodied this theme. Items such as ruffle tops and fringe heels—pieces and accessories that not only express freedom and comfort but also make a bold statement.
ZARA
FARFETCH//STAUD
Moon Tote Bag
